Vanguard
Vanguard has been a proponent of high-quality, low-cost active funds since its founding in 1975. In 2023, it launched its Tough Mudder takeover as a way to highlight its history of being "active." The goal of the campaign was to generate as many event sign-ups as possible. To achieve this, we challenged employees from other companies, asking if they were as active as Vanguard’s.
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AML London
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ECD - HUGO BONE
ART DIRECTOR - DYLAN BURNSIDE-SMITH
COPYWRITER - LIZZIE HUTCHISON -
NYX Awards
GRAND WINNER Strategic Campaign / Special Event (2025)
