Armani

2020 marked 10 years of Acqua For Life, Giorgio Armani’s fight to provide clean drinking water in third world countries. For every bottle of Armani Acqua di Gio fragrance bought, a portion of profits goes towards the programme.

Women have to walk a 6km round trip for clean water in many parts of Africa and Asia. We wanted to share their stories as you walked with them. Which led to the campaign idea - Walk With Her.