IBM
IBM wanted to create an experiential piece to raise awareness about AI Bias at Cannes International Festival of Creativity 2022. The idea was to hide bias in the work. We did this by hiding the copy. Only by looking at it at the right angle would it reveal itself.
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GPJ London
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DESIGNER - PAUL LANGFORD
ART DIRECTOR - DYLAN BURNSIDE-SMITH
(You can’t always see bias)